“Move Fast and Break Things,” coined by innovation guru and Harvard Business School professor Clayton Christensen, has become the ideology for disruptive innovation.
Reid Hoffman, co-founder of LinkedIn and PayPal and a venture capitalist, endorses it in his new book Blitzscaling. For Hoffman, “blitzscaling” (or moving fast and breaking things) involves releasing beta versions of products, then fixing and financing them as you grow—with an emphasis on scaling fast and first—to achieve first-mover advantage.
Go Big or Go Home
First-mover advantage confers many benefits on innovators who win rights to new territory and define the rules, roles, and routes. Gaining this edge creates markets beyond market share, and it does so in the image of those arriving first.
Those who have arrived are BIG: Facebook has defined social media; Google, the search engine; Amazon, online shopping; and Airbnb and Uber, room- and ride-sharing. Together, they’ve defined a “gig economy,” the realization of the Break Things ideology.
From Hoffman’s perspective, speed trumps accuracy, and whatever breaks can be the next avenue to innovation—until it’s not!
Breaking Fast, Breaking Bad
Recent effects of the Break Things ideology were addressed in a 2017 book by Jonathan Taplin: Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy. Taplin’s basic thesis is that Silicon Valley increasingly resembles “some kind of nightmarish children’s playground, populated by overgrown babies with no idea of the consequences of their actions.”
We’re going to be living with the aftermath of this ideology for years to come.
- Take Google-owned YouTube. Numerous times last year, it was found to be distributing and promoting disturbing videos to children. YouTube repeatedly vowed to address the problem, and it repeatedly failed.
- Then there’s Google’s recently acknowledged security hole in its Google+ social network and its admission that it had fired 48 people for sexual harassment over the last two years.
- Facebook chucked any notion that it had privacy and security standards. Lapses include the Russia-linked 2016 election manipulation and the recent hacking that exposed the personal information of 30 million users, part of the Cambridge Analytica scandal. What’s worse, this rolling disaster has begun unraveling our social cohesion, undermining the company’s mission to strengthen social bonds. Breaking things means demolishing democratic and civic norms. Facebook’s response: they cannot police their own platform because they’ve grown too big, too fast.
- In addition to Uber’s numerous scandals, both Uber and Lyft have been sanctioned for flouting local laws and local sensibilities in their rush to seize local markets. This also spawned mini-violators such as scooter rental companies Lime and Bird (scooters have ended up blocking sidewalks and entryways, causing an uproar among non-scooter-using citizens.) Uber and Lyft not only broke ordinances that arguably protected the entrenched taxi industry, but they also contributed to increased traffic and massively depressed the wages of taxi drivers.
- Airbnb began breaking rental markets. A recent report by David Wachsmuth, a professor of urban planning at McGill University, examines what home-sharing is doing to New York City, presaging what other cities might expect. Airbnb raised rents that removed housing from the rental market and supercharged gentrification while discriminating against guests and hosts of color. Commercial operators transformed Airbnb from a way to help homeowners occasionally rent out an extra room into a purveyor of creepy, makeshift hotels.
A Broken Ideology
The Break Things ideology finds us scaling incompetence and only becoming competent when necessary, on the customer’s dime. This narrow strategy may work in Silicon Valley, where upgrading code is commonplace or where start-ups need to secure venture capital to go public in 24 months, but this impulsive mindset has real costs that we’ll be paying for a long time to come.
Facebook’s motto is no longer “Move Fast and Break Things,” but the results of that mentality are baked in. What Facebook didn’t realize is that moving fast can break things other than software code—it can undermine society and democratic norms.
View this 60 minutes clip — Brain Hacking — (or, if international, this article) on how Silicon Valley is engineering your phone, apps and social media to get you hooked, as examined by a former Google product manager.
As we’ve seen repeatedly, when you’re moving fast, you don’t have any time for reflection or to listen, learn, and gain perspective. You don’t have time to think about what exactly you might be breaking or the larger social consequences of what you’re doing.
Additionally, there’s even less time for public officials or the rest of society to catch up and monitor these occurrences.
The danger and consequences of the Break Things ideology reach well beyond Facebook, because the mentality was adopted everywhere and is still being promoted. The assumptions woven into our imagination have reinvented how we view business, success, public good, and leadership.
View of Business
The downside of scaling has spiraled into a focus on short-term thinking and win-at-all-costs tactics. This mindset conflates opportunism with opportunities. The former reacts impulsively to market conditions for advantage; the latter supports long-term growth, focusing on sustainable values. Think Zynga (whose board Hoffman served on) vs. Apple.
Steve Jobs’ return to Apple as interim CEO (1997) and his position as permanent CEO (2000) came with hard-fought wisdom. The pioneer of “insane products” shifted to creating a sustainable organizational culture as the source of innovation.
Paradoxically, it was that shift to sustainability that produced a string of insane products: the iMac in 1998, which reenergized Apple’s sagging PC market, as well as the iPod (2001), iTunes (2001), iPhone (2007), Apple TV (2007/11), App Store (2008), and iPad (2010) before Jobs’ death in 2011.
View of Success
Scaling itself isn’t a negative practice, but to what end should it be implemented?
Impulsive scaling that disrupts for the purpose of being bigger, faster, and first encourages short-term thinking and opportunism. Opportunism often looks like opportunity, but our loss of focus finds us spread extremely thin in our desire to gain advantage.
Consider Facebook’s recent psy-ops methods to delay, deny and deflect in the wake of its recent scandals. The New York Times revealed that both Mark Zuckerberg and Sheryl Sandberg claimed to be so preoccupied that they knew little about Facebook’s political machinations:
Bent on growth, the pair ignored warning signs and then sought to conceal them from public view. At critical moments over the last three years, they were distracted by personal projects, and passed off security and policy decisions to subordinates, according to current and former executives.
Ironically, one of Sandberg’s “personal projects” is her Lean In book and curated cottage industry, which claim to empower women even while she’s overseeing a company that is disempowering democracy and dismantling personal privacy standards.
Scaling can also be intentional, focusing first on values in an organic manner. In this sense, leaders transcend opportunism.
Warby Parker is a great example of intentional scaling, leading with its mission statement. Since launching in 2010, Warby Parker’s founders stayed true to their roots by offering designer eyewear at a revolutionary price, all while leading the way for socially conscious businesses. They haven’t launched a shoe line, and they don’t sell handbags. They just do one thing, and they do it extremely well.
View of Public Good
The Break Things ideology reduces business values to an algorithm of codes and transactions, stripping it of social or moral responsibility. Business now teaches us to leverage any advantage for a narrow group of winners.
Regarding this void, former Secretary of Defense Ash Carter posits that “disruptive innovations won’t produce a better society unless we work to contain their harms and spread their benefits”(“America Needs to Align Technology with a Public Purpose”).
The issues at Google, Facebook, Twitter, Airbnb, and Uber are due to their singular focus: cheap, on-demand services and goods. This kind of focus blinds us to the enduring costs to workers, society, or the public good.
Consider the glee with which Elon Musk revealed that humans must merge with machines to overcome the “existential threat” of artificial intelligence to make “everyone hyper-smart” (Axios). Musk’s suggestion reveals the tradeoff—public-good wisdom for market-driven smarts. His market-driven solution invites another problem: more ethical oversight.
High-level competency combined with a deep moral center once limited access to new technologies. Now, a low bar for entry cultivates blindness, enabling access to technology before any ethos ripens. All change is declared progress (disruption is key) without seeking any wisdom. We valorize smart over wise and the next big thing over the right thing.
Consider nuclear or cloning technology: we weighed both earnestly before releasing them into the marketplace. Employing the Break Things mentality certainly would have had disastrous consequences for society. A review of Oppenheimer’s thoughts on the A-Bomb is a useful lesson, as he reflected, “Now I am become Death, the destroyer of worlds.”
We need a new ethos.
As Ash Carter puts it, “We ourselves—not only market forces—should bend the arc of change toward human good.”
View of Leadership
The Break Things mentality, emboldened by Silicon Valley’s bro culture, reduces leadership to being first and fastest. Missing in this market-driven equation is social responsibility.
Indeed, Silicon Valley has had two decades to mold our notions of leadership. Its versions idolize a brand that sounds more like sex than leadership: we start firm, pound hard, flip fast, and cash out.
Consider the CEOs of Facebook, Google, Airbnb, Twitter, Lyft, and Tesla; former CEOs at Uber, Zynga, and Instagram; and others endorsing the Break Things ideology. Beyond gender or sex, this bro culture honors an impulsive and opportunistic attitude that shapes our values, leadership, and success in business.
Here’s the rub. Even when we include more women in boardrooms, the message is clear: buck up, walk tall, and lean in. Our recipe for getting ahead: be tough like a man. We may tame it, but it remains our primary business DNA. It’s baked into our American ideals about who we are.
Zebras and Unicorns
For a sense of our testosterone-laden business models, read Zebras Fix What Unicorns Break by Jennifer Brandel, Mara Zepeda, Astrid Scholz, and Aniyia Williams. The authors call these models an urgent problem:
In this game, far more than money is at stake. When