Imagination is Key to Rethinking Stale Business Formulas
Would you rather be stuck in an elevator or listen to an elevator pitch? This is a tough call for me: both evoke stressful situations.
My niece—a young, brilliant artist—recently graduated from a design school with a Bachelor of Fine Arts. She graduated armed with two formulas to sell her services in the “real world”: mastering the elevator pitch and finding your customer’s “pain points.”
Did I mention she graduated from an art school?
Some of our business concepts can offer real solutions, but others can be reductive and can pollute education, learning, and the human spirit.
Two such ideas include the elevator pitch DOWNLOAD PDF