As first defined by William Davies of LRB, the term reaction economy best fits the lives we all navigate. To quote Davies, “Each of us becomes a junction box in a vast, complex network, receiving, processing, and emitting information in a semiautomatic fashion, and in real-time.”
Davies focused on reactions such as facial expressions, gestures, or emojis, which have become an influential currency of the digital public sphere. Nonetheless, his term describes a reactiveness that has splintered our attention and fragmented our awareness.
Getting DOWNLOAD PDF