Simon Sinek

In a previous Blog, Are You a Jet Skier or Scuba Driver? I detailed the difference in human terms between our focus on WHAT and WHY. That is, the focus on attention (WHAT) and intention (WHY).

The questions of WHAT vs WHY seem to dog us as we deal with an abundance of distractions, as stated by Nicholas Carr in his book The Shallows: How The Internet Is Changing Our Brains.

Carr laments that “what we DOWNLOAD PDF