GROW Model

When working with coaches and executives, I am often asked about differences in types of coaching, such as life coaching, executive coaching, and leadership development. Are these just branding gimmicks to charge higher fees? Do these require different training? How do I know which one I need?

Until recently, the field of coaching didn’t vary too much. What was clear was that coaching operated outside the conventional medical model, which views the client as an ill patient with a diagnosis in need of treatment or symptom relief.

While coaching acknowledged some serious mental illnesses that benefit from clinical psychology or skillful psychotherapy, DOWNLOAD PDF